Rich Chicken is a guy that knows how to get things done. Although he never went to a fancy college or got a "real education", he did get an education in the streets. A self-proclaimed "networker", Richard hustled his way to the top by ignoring creative inspiration and instead studying trends in demographics. Using a team of interns to do his bidding, he was able to discern that teens eat-up bullshit shows on the web that center around their perceived "issues." Thus, 'Lonny' was born. Using financing from one of his sleazy industry friends, he was able to find a home for Lonny on the web -- a place where anyone can make bullshit and someone will watch it.

ALAN SMITHEE ASSOCIATE PRODUCER

Alan Smithee literally has hundreds of credits according to the internet movie database (IMDB). He's been in the business for over six decades as a director, writer, actor, producer -- pretty much anything to do with entertainment. He brings his talents (or lack thereof) to 'Lonny' not because it's a project that he believes in at all, but because he feels strongly that he might get a nice paycheck in doing it.

Willis "Bill" Pullman is a character actor from such movies as "Independence Day" and "Spaceballs." He got involved in 'Lonny' because -- well, we're not really sure why. Just be thankful he's here though to share his creative vision. Or the vision of his bosses who are basically telling him what to do in order to make the most money for the company.